our mission

The Lost Cove Co. is a contemporary lifestyle brand influenced by the diverse subcultures that mold the Southern California way of life. Our mission is to provide authentic visual expression and confidence. We design bold streetwear and tattoos that empower and inspire creatives. Through our pop-up shops, speakeasy tattoo studios, trade shows, and YouTube series, we continue to cultivate a community of artists and visionaries who find inspiration and belonging within our brand. The Lost Cove Co. strives to push boundaries, challenge norms, and create a lasting impact on the culture while staying true to our roots and embracing the essence of Southern California’s fearless spirit.

The Lost Cove Co.'s commitment to quality and authenticity is displayed through our small batch apparel and cut-and-sew collections, pop-up events and runway shows. Crafted locally in our Southern California home and our second home in Phoenix, AZ, each piece tells a story of quality, creativity, and a touch of the fearless spirit that defines our brand. It's not just a brand, it's a canvas for storytellers. It's not just a place, it's a haven for the unordinary. Where the lines of fashion, art, tattoos, and self-expression blur. It's not just an idea, it's a testament to staying true to yourself. The Lost Cove didn't just pop into existence, it was born from our obsession and anchored in a story that's just getting started. Grab The Helm.

STAY CONNECTED

Our pop up shops travel around the US, head over to our Instagram @thelostcoveco for more updatesI Stops have included Los Angeles, CA - New York City - Charleston, SC, - Duluth, MN - Phoenix, AZ and more.

Also, don't forget to binge watch our lifestyle interview series "The Cove: After Dark with Travis Ross". Creative cultures, told by the artists who define it. Season 1 is now streaming on YouTube and features interviews and live performances by Eric Wilson from Sublime, Rick Thorne (X-Games Legend), Alex Miller (For Those Who Sin) and more. https://www.youtube.com/@TheCoveAfterDark